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Campaign ROI calculator
Return on a creator campaign is simple arithmetic once you know how many sales to credit it with. That second number is the hard part, and it is worth being honest with yourself about where your figure came from.
The arithmetic
revenue = attributed sales × average order value; ROI = revenue ÷ total spend
What it does not tell you
- This is revenue over spend, not profit over spend. If you want a margin-aware figure, put your gross margin per order in as the order value rather than the sale price.
- ROI of 1× is break-even on revenue and a loss on profit. The number you need above 1 depends entirely on your margin.
- Everything turns on the attributed-sales figure. If it is an estimate, the ROI is an estimate dressed as arithmetic.
- It does not account for repeat purchases, which is the main reason creator marketing is undervalued — a first order at a loss can be a good trade if those customers come back.
Questions
›What is a good ROI for an influencer campaign?
It depends on your margin, and anyone quoting a universal number is guessing. ROI here is revenue divided by spend, so 1× means you made back exactly what you paid and lost money after cost of goods. A business with a 70% gross margin breaks even on profit at roughly 1.4×; one with a 30% margin needs around 3.3×. Work out your own break-even before judging a campaign, and treat repeat purchases separately.
›How do I know how many sales came from a creator?
Give each creator their own tracked link and their own promo code, and count the orders that arrive carrying one of them. That yields a defensible lower bound: it will miss sales influenced by a post where the buyer went to the site directly, and it will not double-count. Estimating from a spike in traffic after a post, by contrast, produces a number nobody in the room can defend.
›Should I count sales that used a discount code shared elsewhere?
This is the leak problem and it is worth taking seriously: public promo codes end up on coupon sites, and orders from strangers then get credited to a creator who never reached them. Unique per-creator codes reduce it; links that apply the discount automatically, so the code never has to be typed or shared, close most of the rest.
Estimates are fine. Proof is better.
This page works with the numbers you can see from outside. What it cannot tell you is what a creator sold. CreatorLift gives each creator a tracked link and a unique promo code, matches orders back to them, and stores the rule that matched each one — so the answer survives someone asking how you know. The pilot is ₹999 ($12) for 30 days on your own store.
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