Guides
Practical, no-fluff guides on measuring creator marketing. Written from the trenches of building an attribution platform.
How to measure influencer marketing ROI (the honest way)
Why views aren't a metric, what you can actually prove, and the exact formula for revenue-based creator ROI.
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UTM tracking for influencer campaigns: a practical setup
How to structure utm_source, utm_campaign and utm_content so every creator's traffic is separable — and where UTMs fall short.
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